The Six Types of Leverage

  1. Financial leverage – Other people’s money so you’re not limited by your own net worth.
  2. Time leverage – Other people’s time so you’re not limited to 24 hours in a day.
  3. Technology and Systems leverage – Other people’s technology systems where you set up a scalable business model once and your systems can do the work thousands of times.
  4. Communications and Marketing leverage– Access other people’s audiences through magazines, newsletters, radio shows, podcasts, and databases to communicate with millions of people.
  5. Network and Relationship leverage – Expands your reach to include other people’s connections so you’re not limited to your own.
  6. Experience and Knowledge leverage – Employs the expertise of others so you don’t have to learn everything yourself.