Launch Anxiety

Launch anxiety is the phenomenon of stakeholders becoming resistant to the idea of launching or shipping their product, typically as the end of the project approaches. It's a manifestation of Resistance, as Pressfield says, "Resistance is strongest at the finish line."

I suspect that launch anxiety is finally paying the price of mistakes earlier in the project: namely not doing your research, and realizing that when it came time to validate an idea, you chose the riskiest, most expensive option.



Overcoming Launch Anxiety