You bake with the flour you have.
- Danish folk saying
A way to examine where you are to decide where you want to go next. Means-based thinking over ends-based thinking. Instead of asking yourself "where do I want to go, and how can I bridge the gap?", instead think of "based on where I am now, where can I go from here?"
By definition, whatever you have is exactly what you need to produce your best work.
Taking an Effectual Reasoning Inventory
Who are you — What are my natural strengths, traits, and abilities? (e.g. – You are a very analytically minded person).
Who do you know — Who are in my social and professional networks? (e.g. – You have one friend that runs a food company similar to the snack bar company you’d like to start).
What do you know — What is my training, expertise, interests and experience (e.g. – You have read a few articles on Google Adwords Pay Per Click (PPC) Marketing and find it interesting).
Effectual Reasoning Exercise
- Determine Vague Goal
- Identify Means via the effectual reasoning inventory
- Imagine Clearly Defined Ends
- Manage risk
- Ready, Fire, Aim
- Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want - Taylor Pearson